Childhood cancer is hard to look at, which is exactly why it's overlooked. It’s a reality so difficult to digest, we soften it, we distance ourselves from it, and we lean on the only words we can find: “I can’t imagine.”

But “I can’t imagine” can’t drive change.

So we twisted the reflexive response into a rallying cry – proving that only when we confront childhood cancer, can we begin to conquer it. We forced viewers to push past their own discomfort, and sit with the profound and often unseen impact cancer can have on the entire household – from diagnosis to recovery and beyond.