Channeling energy from the sports world into the charity space, we twisted the acronym ‘LFG,’ and turned it into a rallying cry to fight hunger. Based on the insight that food fuels human potential, “Let’s Feed Greatness” illustrates what we can all achieve – when we’re all fed.

We launched nationally with a thirty-second hero spot, dynamic social assets and digital out-of-home, including a Union Station takeover in downtown Toronto.